PoloDriver

This pair of commercials are a little different to the usual Volkswagen type of advertising. Still playing the humour card, but to much less an effect, they’re promoting the outgoing Polo BlueMotion, under the ‘Selected Volkswagen’ banner.

(Thanks to German Car Scene.)

Ahead of a market launch in 2010, Volkswagen will once again show the new Polo BlueMotion at the IAA 2009 in Frankfurt from 15 to 27 September. Premiering what will be a production version of the new economy model (the previous incarnation was a concept), the new eco Polo will be on show with the latest versions of the Golf BlueMotion and Passat BlueMotion.

Calling the new models ‘the world’s most fuel-efficient cars in their classes’, VW is also showcasing a range of BlueMotion Technologies exhibits at their home expo, of which the Polo is a small part. The part it plays, though, isn’t quite so small. One of the major forces in the German maker’s economy army, it will build on the reputation of its predecessor and also set new benchmarks, such as the 85.6mpg fuel economy figure.

Economy: VW is staging world debuts of the latest BlueMotion models at the IAA Frankfurt 2009. Production version of the new Polo BlueMotion (at the back of the picture) will appear

Armed with a new 1.2-litre TDI engine producing 74bhp, it should be the most fuel-efficient five-seater in the world. Emissions are down to 87g/km of CO2 when compared with a regular new Polo TDI, and Volkswagen claim that it would cost a person driving the Polo BlueMotion the 545km route from Berlin to Frankfurt just 19 euros in fuel costs. With a theoretical range of 1,363kms (over 840 miles) from its 45-litre tank, that driver won’t be stopping for fuel until at least twice that distance has been covered. And, with a regenerative energy braking system and Stop-Start, the new Polo BlueMotion will be as much about technology as economy.

Top speed is 173km/h, and as the average German driver (according to the German Federal Bureau of Statistics) covers 11,000kms per year, then going on the figures above, the new Polo BlueMotion should only need filling up just eight times per year. Prices and exact specification for the UK market will follow shortly. In a Polo double debut at the Frankfurt event, Volkswagen will also be pulling the covers off the new three-door model at the same time, ahead of its market introduction in early 2010.