PoloDriver

Volkswagen UK is looking to banish the winter blues and get the Polo’s 50th anniversary year off to a sweet start by offering Polo-shaped cookies on social media ‘Blue Monday’, which in 2025, falls on 20 January.

To be in with a chance of receiving one, all you have to do is to leave a comment on any of Volkswagen UK’s social media platform accounts – Facebook, Instagram and TikTok – on 20 January stating which Volkswagens make you smile (no guessing which one it would be for us…). A limited number of free cookies are on offer, with winners being selected at random.

All of the iced Polo cookies are designed, made and supplied by online baker Luluz Treats, and the giveaway is open to entrants aged 18 or over and who live in the UK; full terms and conditions are on the relevant Volkswagen UK social media platform accounts.

Volkswagen states, ‘Blue Monday is said to be one of the most depressing days of the year, because it coincides with dark winter days, post-Christmas money worries and the failure of many people’s new year resolutions. It usually falls on the third Monday of the year, which this year is Monday 20 January.’

‘It’s only three weeks since most of us were enjoying the warm post-Christmas glow and also celebrating the start of 2025, but the winter blues are making all that feel like a distant memory for some people,’ said Fiona Jones, social media manager at Volkswagen UK. ‘We hope our cookie giveaway helps to alleviate that and spreads a little Polo 50th birthday joy this January.’

If you want a Polo cookie – and come on, who doesn’t! – look out for the giveaway posts on Volkswagen UK’s Facebook, Instagram and TikTok social media accounts.

This year was always going to be a notable one for the Volkswagen Polo. First launched in March 1975, VW’s evergreen supermini celebrates its 50th birthday in 2025. And pleasingly, for Polo enthusiasts the world over, Volkswagen is officially celebrating this achievement with appearances of special and significant vehicles from its Classic heritage department throughout this anniversary year. (The Polo even gets its own celebratory logo!)

Throughout those five decades, the Polo has often upheld the quality benchmark honour in the small car class, and has democratised many innovations usually seen on larger vehicles. It has also outlived almost all of its market rivals – most notably the Ford Fiesta launched in 1976 – as it has transitioned through six generations and a 20 million-example production run.

Polo I: 1975-1981
Following the introduction of the technologically advanced water-cooled family of vehicles in the early 1970s, designed to replace the aging air-cooled Beetle, the first-generation Polo was the final piece of the new model jigsaw. Based on the Audi 50 that arrived in 1974, its pretty shape, high quality levels, refined engines, and more affordable price helped guarantee its success. By the time production ended in 1981, more than 1.1 million had been produced at Volkswagen’s parent Wolfsburg factory.

Polo II: 1981-1994
As is typical at Volkswagen, evolution rather than revolutions has been the name of the game, over those intervening five decades. More modern engines, increased space and a three-car family – the ‘estate’ car-looking hatchback, the sporty coupé with its more sloping tail, and the traditionally styled three-box saloon – arrived with the introduction of the second-generation Polo in September 1981. A high level of power came in 1985 with the launch of the limited-run Polo Coupé GT G40 with its ‘G-Lader’ scroll-type supercharger, and in 1990, Volkswagen’s small car was the first in its class to be available with catalytic converter technology and fuel injection.

Polo III: 1994-2002 and Polo IV: 2002-2009
The third-generation Polo of 1994 brought a five-door bodystyle for the first time, and was one of the first small cars to be fitted with airbags, increasing the Polo’s reputation for safety. Building on the success of its Golf bigger brother, a full-blooded Polo GTI appeared in 1998. In 2002, the fourth-generation Polo innovated further with front and side airbags, ABS and power steering as standard, and was the first Volkswagen model to feature FSI (Fuel Stratified Injection) engine technology.

Polo V: 2009-2017
In terms of popularity, the fifth-generation Polo of 2009 shines brightly, with 6.1 million examples built. This model heralded the arrival of infotainment systems, and driver assistance technology, as well as TSI (Turbocharged Stratified Injection) engines. Active Cylinder Management (ACT) engine technology also made its debut on the Polo V, with the four-cylinder engines able to shut down two cylinders under light loads to improve economy and lessen tailpipe emissions without the need for hybrid assistance. The car was also a hugely successful motorsport star – the Polo R WRC won the World Rally Championship title an amazing four times in a row from 2013 – and was embraced by more global markets, such as India, in 2010.

Polo VI: 2017-current
The current and sixth-generation Polo arrived in 2017, and is based on the modular transverse matrix (MQB), ushering in higher levels of connectivity, safety and driving dynamics. Updated in 2021 with more digital technology, the current model has assistance and comfort systems that are usually reserved for cars from higher vehicle classes.

Updated 2025 Polo
Along with the parade of classic Polos to be showcased at events during 2025, speaking to UK publication Autocar in late 2024, Kai Grünitz, Brand Board Member for Technical Development at Volkswagen Passenger Cars, confirmed the Polo will get an ‘extensive update’ this year, happily coinciding with the anniversary celebrations. This follows the welcome – and perhaps surprising – confirmation that the Polo will live on until at least 2030 due to the softening of Euro 7 exhaust emission regulations.

Alongside these developments, there is the imminent – late 2025 – arrival of the smallest electric Volkswagen yet, currently christened ID 2, and said to look very close to the ID 2all concept car of 2023. With some rumours suggesting Volkswagen’s electric car ‘ID’ sub-brand nomenclature may be dropped altogether, or that future zero-emission versions of current nameplates may adopt an ‘ID’ prefix to aid the transition to an all-electric VW model family – ‘ID Golf’ for example – recent media reports hint the ID 2 may well be called ID Polo, but we’ll await confirmation until official details are released.

Half-century milestone
Volkswagen celebrated 50 years of the Passat in 2023, five decades of the Golf in 2024, and now it’s the Polo’s turn to bask in the commemorative spotlight as it marks its half-century milestone. It’s exciting to learn Volkswagen Classic will present historic Polo models from its collection during the car’s anniversary year. The first opportunity for Polo fans to celebrate will be at the Bremen Classic Motorshow from 31 January to 2 February, where a 1975 Polo L in the rare Oceanic Blue paint colour will be displayed, along with what Volkswagen Classic states is a ‘unique hill climb Polo’ from 1977.

We cannot wait, and are planning to run a series of special anniversary themed features here on PoloDriver.com. Join us in a year of celebration!

PoloDriver.com editor Rich Gooding tells the story of how an original 1970s Polo ended up being parked on the Cartier Style et Luxe lawn at the 2024 Goodwood Festival of Speed

The words ‘Polo’ and ‘Goodwood Festival of Speed’ rarely, if ever, appear in the same sentence. So it was with great excitement that I opened an email from one of the organising team of the UK’s – the world’s – greatest motorsport festival.

In addition to the obvious action of cars speeding up the hill in front of Goodwood House, the four-day event has static displays, too, the most prestigious area being the Cartier Style et Luxe lawn, which usually features priceless supercars and vintage machinery on the grass next to Lord March’s country house. For 2024, one section of the lawn was to celebrate the work of car designer Marcello Gandini, who worked for Italian styling house Bertone, and was said to have had a hand in the Audi 50 of 1974, which became the original Volkswagen Polo.

Unmolested example
I feel this may be too laboured a point, as numerous stories haven’t confirmed the authenticity of this claim, but Goodwood wanted a car for the lawn, so around two months before the event, tasked me with the task of finding an unmolested example of Volkswagen’s pretty 1970s supermini. One lead sadly didn’t happen, so a post on a couple of now almost-defunct Polo forums resulted in Stuart Turner’s gorgeous 84,000-mile Manila Green 1977 Polo L being picked for the event.

Having seen it on Thursday 11 July when the 2024 Goodwood Festival of Speed opened its gates, the car looked perfect, with all the period details present and correct. Stuart has done a fantastic job in restoring the car to a period specification and, placed near one entrance/exit gate, it was attracting as much attention as the Lamborghini Miura and Countach parked just a few feet away.

It has been a genuine honour to see a Polo at such a prestigious event, and if you’d like to catch a glimpse of Stuart’s immaculate Polo at Goodwood, head to the Cartier Style et Luxe lawn. The 2024 Goodwood Festival of Speed started on 11 July, and runs through the rest of the weekend of 13-14 July at the Goodwood Estate near Chichester in the UK.

Announced in April 2021, the refreshed sixth-generation Volkswagen Polo’s arrival came just after the small car name celebrated its 46th birthday. And rumours are circulating that this latest version of the Polo could be its last. It may not even live to celebrate its 50th anniversary.

The reason? The car market is a very different place to when the original incarnation of the Polo was launched in March 1975. Emission legislation – especially that in Europe – is forcing car makers to produce more electric models, and while internal combustion engines will remain for some time to come, the costs and development needed to make them more environmentally friendly and cleaner are rising. This means the prices will have to rise, making small cars much more expensive.

Small car casualty
Some manufacturers have already pulled the plug on some of their most popular models. The Ford Fiesta has long been a Polo sparring partner, having been launched a year later than the VW, but it is the most high-profile small car casualty yet. Ford has announced that production will stop in June 2023, bringing to an end 47 years of a very popular – the Fiesta has topped the UK registrations chart for several years, most notably from 2009-2020 – nameplate. Could the same be about to happen to the Polo?

Autocar reports that Volkswagen is to take a decision on the Polo’s future within the next two weeks. New technology needed to bring engine emissions down under proposed new Euro 7 regulations would add at least £3,000 to the average cost of cars like the Polo. Volkswagen’s new CEO, Thomas Schäfer, said that would make the Polo essentially unsaleable, making plans for a new electric small car even more prescient. Auto Express states that the larger – and more ‘iconic’ – Golf may stay and even turn into an electric-only model in the future. French magazine Auto-Journal hints that ID 1 and ID 2-badged models – with elements taken from the ID Life concept car – could replace the Polo.

Market withdrawal
What all this means for sales – and a very possible market withdrawal – of the Polo in the UK and Europe is unclear, but there are signs the nameplate may not die imminently elsewhere in the world. A popular model in South Africa – although Cars.co.za reports that sales are starting to slip – the Polo is also built there, the Volkswagen factory in Kariega producing all Polos exported to right-hand drive markets. The facility is also the sole producer of the Polo GTI.

While it may be phased out in Europe, Martina Biene, the managing director of Volkswagen Group South Africa, has commented that the Polo and its cheaper Polo Vivo sister – based on the fifth-generation Polo made from 2009-2017 – will ‘remain’ beyond 2025. Quite what this actually means, we don’t know, but it intimates that for the local market, the Polo name will live on, at least for the short-term, and the model will mark its 50th birthday.

Only electric cars in Europe
The Polo is also built for South American markets in Volkswagen’s Anchieta factory in Brazil and is produced in China in the Anting SAIC Volkswagen plant. South America is still at the very start of the electric car transition, and so will need internal combustion-engined cars for some time to come, whereas China already leads the worldwide electric car market. So, we certainly see the Polo remaining a South American small car staple for a few years yet.

However, elsewhere, things are not so certain. Schäfer has outlined that from 2033 Volkswagen will only produce electric cars in Europe. Ironically, the Polo was the most popular VW in the UK in 2021, a market where the brand also reached the top of the registration charts for the first time. A total of 147,826 Volkswagens found homes, and the Polo was the fifth most popular car in the UK.

While the current Polo has nothing in common with the original car of 1975, given the name and subject of this website, we’d obviously be very disappointed to see the Polo name reach the end of the road. Now one of Volkswagen’s most popular models worldwide, the culling of the Polo name will be a decision that won’t be taken lightly, but European market odds don’t look good. We hope any decision Volkswagen reaches means its small car lives on in some way.

Long-standing and well-known Volkswagen parts supplier Heritage Parts Centre is now reproducing windscreen seals for the first-generation Polo and Audi 50. As the early cars now attract a growing following and original parts becoming rarer, Heritage is using an OE quality manufacturer to faithfully reproduce the front windscreen seal for chrome trim.

Priced at £44.95 and sold under part number 863-845-121/B, Heritage can also supply the correct and corresponding chrome trim, as well as the joining piece if required. For more details, call Heritage Parts Centre on 01273 444000, email sales@heritagepartscentre.com or visit heritagepartscentre.com.