PoloDriver

After a two-month absence, the Polo is back in the UK’s top 10 best-selling cars chart. Sitting at eighth place during July 2011, the latest batch of sales figures from the Society of Motor Manufacturers and Traders’ (SMMT) record that 3684 Polos were sold, bringing the year-to-date tally to 26,581 units. The unsalable Ford Fiesta was once again the top seller in both the July figures (6695 units) and the year-to-date charts (58,338 units). There was another success story for Volkswagen UK in the top 10 figures for last month, as the evergreen Golf appeared at number four, selling 4272 examples.

‘New car registration figures fell marginally by 3.5% to 131,634 units in July, reflecting the impact of slower economic growth and subdued consumer confidence,’ said Paul Everitt, SMMT Chief Executive. ‘Robust demand in the fleet sector helped to bolster weaker private demand. While the coming months of the year remain challenging, performance in the second half of 2011 is expected to keep the new car market on course to reach sales of around 1.93 million units.’ The Polo’s supermini class segment accounted for an improved 34.2% share of the July market in 2011. The UK’s top 10 best-selling cars in July 2011 and the year-to-date (sales figure and position in brackets) are as follows:

1 Ford Fiesta: 6695 (58,388, 1st)
2 Ford Focus: 6235 (50,060, 2nd)
3 Vauxhall Corsa: 5122 (43,719, 3rd)
4 Volkswagen Golf: 4272 (37,390, 4th)
5 Vauxhall Astra: 4084 (36,697, 5th)
6 Vauxhall Insignia: 4037 (29,987, 6th)
7 BMW 3 Series: 3693 (25,559, 8th)
8 Volkswagen Polo: 3684 (26,581, 7th)
9 Nissan Qashqai: 3391 (23,383, 9th)
10 Volkswagen Passat: 2514

(The 2011 year-to-date best-seller absent from July’s sales figures is the Mini, selling 20,337 units in 10th place.)

The Polo BlueMotion 1.2 TDI won its class at the 2011 Total Economy Run in South Africa last weekend. Competing in the diesel engines up to 1400cc class, driver Natie Ferreira and his co-driver Christo Ferreira achieved a winning fuel consumption figure of 4.44 litres/100km. The duo were also placed second overall in the diesel category. The official quoted imperial fuel consumption figure for the Polo BlueMotion is 80.7mpg. The 35th running of the 2011 Total Economy Run took place in and around the Thaba ‘Nchu, Free State. A Volkswagen won the event overall, too – the winning team of Eddie Bielfeld and Brian Page squeezing 4.39 litres/km from their 1.6 TDI-powered Golf BlueMotion.

The Polo BlueMotion was launched in South Africa in December 2010, and features a state of the art 1.2-litre, 74bhp/55kW TDI engine with 133lb ft/180Nm of torque at 4200rpm, a top speed of 107mph (173km/h) and emissions of 91g/km. It has many aerodynamic body styling modifications which differ from the standard fifth-generation Polo hatchback and help cut fuel consumption including a larger rear spoiler, side skirts, blanked-off front grille, front and rear skirts, 5.5J x 15 ‘Greenland’ alloy wheels with low-rolling resistance tyres and special ‘BlueMotion’ badging. The Polo BlueMotion is available in South Africa from R178,100 and was first launched in Europe in 2007, in fourth-generation Polo guise.

In other news, Volkswagen’s BlueMotion range has won the inaugural Green Award from UK magazine Auto Express. A range of innovations that help to cut the cost of motoring by making every drop of fuel take you further, Auto Express stated that, ‘Simplicity is the key to the BlueMotion line-up, as clever technology such as stop-start and brake regeneration combines with measures like low-rolling-resistance tyres and optimised aerodynamics to bring fuel-sipping economy and low emissions to the mass market. The best thing about BlueMotion is how few compromises it demands. Sealing the deal is the fact it delivers genuine gains for business users and private buyers, as well as the environment.’

Have a current fifth-generation Polo 6R? Is it not tasty enough for you? Then worry no more, as Volkswagen UK has released an Official Polo Accessories app for the ubiquitous Apple iPhone and iPad. Available free from the Apple App Store, the app is essentially a swish brochure to swipe and poke at, giving details of all the latest official accessories and trinkets that are available to make your Polo stand out from the crowd. There’s a video showcasing most of the external add-ons as well as some ‘lifestyle’ items, a general extras and sports section featuring body kits and styling addenda, and a wheels and tyres section (strangely using the US spelling of ‘tires’, when the Polo’s not even sold there). The wheels section is particularly nice, as the wheels are shown on an actual Polo, so you get an instant visual representation of what the choice will look like. All part numbers and prices are included, to help make ordering from a Volkswagen Retailer easy. Volkswagen UK has also launched similar Official Accessories apps for the Eos, Jetta and new Passat.

Fancy a mean Golf R/Porsche 911-like piercing LED stare from your 6R Polo? Or how about a bit of Audi LED-bling? Volkswagen Accessories in Germany has announced that current Polo (AO5) and Golf (AO6) models can be retrofitted with bright white LED daytime running lights. The 22 LEDs that make up each unit generate four times the luminosity of conventional parking/side lights and automatically start when the engine is turned on, going out when parking or low-beam headlights are illuminated, or, when the engine is turned off. The LED daytime runners are energy saving, too, and have 10,000 hours of operation – more than enough to bear down on that Corsa or Fiesta on the M1. Unlike the £745 Bi-Xenon headlamp units available as an optional extra on SEL and GTI Polo models, the retrofit LED lights are mounted on the front bumper. Ordering takes place via Volkswagen Retailers, although prices and availability for the UK has yet to be decided.

The latest Polo BlueMotion will be one of the stars of Volkswagen’s BlueMotion stand at EcoVelocity 2011, the low-carbon motor show being held at Battersea Power Station from 8-11 September. Visitors to the Volkswagen stand will be encouraged to ‘Think Blue’, as they pour over the latest BlueMotion vehicles and technologies, both inside and out on the track. Among the vehicles available to drive the near-mile long circuit will be the 3.0-litre V6/34.3kW electric motor-powered Touareg Hybrid, as well as the 2.0 TDI 138bhp Scirocco BlueMotion Technology.

The 1.2-litre TDI Polo BlueMotion with 74bhp will be on the Volkswagen stand, along with its frugal yet fun petrol brother, the 1.2-litre SEL TSI with 104bhp. In addition, the popular 99g/km, 74.3mpg, Congestion Charge-beating Golf BlueMotion will also be on show. Visitors will also be able to engage with BlueMotion Technologies on the Volkswagen stand, which features an interactive touchscreen experience and the ‘rollercoaster,’ which takes visitors on a journey of discovery into the innovations which reduce fuel consumption and emissions.

Giles Brown, EcoVelocity Director, said, ‘We’re delighted to have Volkswagen at EcoVelocity as it is one of the game-changing brands that really started the movement towards no-compromise ultra-low carbon motoring. Its BlueMotion range set the industry benchmark and we look forward to getting a further insight into their ground-breaking technology at EcoVelocity in September.’ For more information on BlueMotion Technologies go to www.volkswagen.co.uk/bluemotion, and visit www.ecovelocity.co.uk to book tickets or for further details on EcoVelocity.