PoloDriver

Buoyed by the 2011 success of its Star Wars-themed ‘The Force’ advert (Adweek’s ‘Commercial of the Year 2011’, 44 million YouTube views, 6.8 billion impressions), Volkswagen is again going intergalactic for its 2012 Super Bowl XLVI TV commercial. Called the ‘Bark Side’, this 64-second teaser previews the full advert which will air on 5 February. Featuring a collective of canines (some ‘dressed’ as notable characters from the series’ titles) barking the ‘Imperial March’ from the film’s soundtrack, it’s looking like it will cause as much of a sensation as last year’s US Darth Vader-themed clip.

Volkswagen Australia is bringing yet more refinements to the Polo range, with the introduction of a revised range on 1 February 2012. Prices for the revised Polo range will be announced on this date. With such awards as Drive’s Car of the Year ‘Best City Car’ and Australia’s Best Cars ‘Best Light Car over $20,000’, the fifth-generation Polo has proved to be a hit for the second consecutive year, outstanding quality quality and class-leading engine technologies being its key strengths. The range revisions just make Volkswagen’s small car offering stronger.

The entry-level Polo Trendline will come in five-door form only, replacing the three-door model, and following the trend for the Australian small-car market in general. Elsewhere, equipment levels for all models have been enhanced. Bluetooth connectivity (an option sorely lacking on UK models) has been added, as has a Media Device Interface (MDI) and daytime driving lights. The top-flight GTI meanwhile, gets an RCD510 touchscreen audio system, automatic climate control, rain-sensing wipers and an automatically-dipping rear view mirror, all as standard.

[Source: vwwatercooled.org.au]

In the latest issue of Volkswagen’s digital magazine ‘Das.’ the Polo GTI is captured on camera by German photographer Uwe Breitkopf. The seven stunning images feature a Shadow Blue three-door out on the streets, and the dynamic angles really catch the spirit of the small tearaway Volkswagen. With CGI used to complement the car, Breitkopf sates that, ‘Instead of revealing every detail, high contrast and a reduced colour code gives the images a strong and powerful graphic composition, inspiring the imagination.’ See the set of fantastic images for yourself at www.volkswagen-das.co.uk/#/spectacularview where you can also subscribe for future issues of the interactive magazine.

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Hot on the heels of its victory at the What Car? Car of the Year 2012 awards, the diminutive Volkswagen Up is once again in the news, as the new family-friendly five-door variant is unveiled. The 2.42-metre wheelbase stays the same, as does the efficient three-cylinder engine. The main noticeable difference when compared to the three-door (with the exception of two rather obvious additional doors), is the rear profile styling. The Up’s unique upward rear window kink has given way to a downward styling line, reminiscent of that on the three-door Škoda Citigo and SEAT Mii. Prices for the five-door Up will be announced nearer the on-sale date of summer 2012. The full Volkswagen UK press release follows.

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In the same way that Volkswagen ‘Match’ models in the UK have traditionally meant more kit for less money, the German company has adopted the same principle – and name – for a range of special editions. Versions of the Polo, Golf, Golf Plus, Golf Variant, Jetta, Scirocco, Sharan and Touran can be ordered in Match configuration, with many enjoying extra kit which saves buyers over €3330 when the options are added individually. Distinguishing features for the German-market Polo Match model includes special 15-inch ‘Stratford’ alloy wheels, unique ‘Victory’ striped interior upholstery, leather-trimmed steering wheel, handbrake cover and gearshift gaiter, aluminium dashboard inserts, rain sensor, ParkPilot parking system, gloss black door mirrors, chrome-trimmed front grilles, and special ‘Match’ badging.

All Match models come in Reflex Silver Metallic, and the Polo can be ordered with 16-inch ‘Syenit’ alloy wheels with black highlights, and fitted with 215/45 R 16 tyres. The Polo Match comes with 1.2-litre 59 and 69bhp, 1.4 84bhp, 1.2 TSI 89 and 104bhp petrol engines, and 1.2-litre 74bhp, 1.6 89 and 104bhp TDI units. An 81bhp BiFuel version is also available. The ‘Match Plus’ optional extra package includes 16-inch ‘Mistral’ alloy wheels, reading lights, make-up light in the sun visors, panoramic glass sunroof, locking alloy wheel bolts, and space saver spare wheel. The Polo Match is available to order now and starts from €14,450 for the 59bhp 1.2 version, rising to €19,400 for the 89bhp 1.2 TSI with seven-speed DSG gearbox. For more information go to Volkswagen’s Match models microsite.