PoloDriver

This 53-second is undoubtedly a spoof. We don’t know who’s behind it, but it did make us chuckle. How do we know it not to be real? Some of the fonts used towards the end of the spot aren’t Volkswagen corporate style, and would the company really suggest doing acts usually performed in the boudoir in the new Polo’s interior, however plush it might be? The tale of a nerd who never gets the girl, he seizes his chance and uses his Polo to impress his object of desire. Yes, the subtle humour references are Volkswagen style, but there’s still something about the clip which just isn’t right. And the marketing message? ‘The Polo with sports body work. Impertinently good.’ Thanks to Mark for the link.

Climair UK Ltd are the sole agent for Climair wind and rain deflectors, and the Sidcup company has a small number of Polo deflectors for 1994-2000 models that it is offering to PoloDriver.com readers at a significantly reduced price of £27.62, inclusive of carriage and VAT. This special price for a pair of deflectors is not available on the company’s website – the usual price is £59.95 – so if you would like to secure a set, call the dedicated phone line on 020 8308 9649 and quote Polo 282 (part no 1730) when ordering. The offer is available on a first come first served basis due to limited stocks.

Here is our first drive report of two of the new Polo range’s most interesting new models. Both turbocharged, but with very different jobs to do, these two 1.2-litre cars even share similar £14,000-£15,000 price points. But, whereas the SEL provides a suitable stopping point for the mainstream Polo range, the BlueMotion shows that driving economically can be fun. With the new Polo saloon and CrossPolo not currently coming to the UK, and with the exception of the GTI, this pair complete the Polo range for now. See how we got on driving around the leafy lanes of Leicestershire by clicking on the magazine graphic below, or if you can’t see the preview, visit this link. The third of our special digital ‘mini-magazines’, check out the PoloDriver bookshelf for our previous two titles. The first issue features mini-tests of the new Polo range in general, while the second four-pager is an account of our findings after a week spent with the Polo’s baby brother city car, the 1.2 Volkswagen Fox Urban.

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The arrival of the new Polo GTI has certainly attracted a fair share of press attention here in the UK. At least three motoring magazines have features on it in their current issues; here’s a quick round-up of its latest appearances. Top Gear magazine tests it alongside its contemporaries and larger competitors in an 11-car, 30-page hot hatch mega test – the July 2010 issue might not be around for much longer, so grab a copy now – while Volkswagen Driver’s July 2010 GTI special features a brief drive of the new hot shot Polo. What Car? meanwhile tests the new Polo GTI against the Mini Cooper S, Renaultsport Clio 200, and the SEAT Ibiza Cupra in its August 2010 edition. The same copy of the magazine also features a brief drive of the latest Polo BlueMotion, while the 89bhp SEL TDI is tested in its annual towcar awards.

The Polo has prided itself on being a byword for quality in the supermini/small car sector. Over the past 35 years it has been critically acknowledged to be the benchmark for its competitors to aim for in terms of build quality and refinement, strengths that were present in the Series 1 model which debuted back in 1975. This latest Volkswagen TV commercial plays on these identifiable Polo traits to good – if slightly unbelievable – effect and also celebrates the car’s European Car of the Year 2010 win.