2013 Volkswagen Polo and Vento
‘Added Value’ TV commercials
Volkswagen India has launched a fresh assault on the supermini market this week with a new advertising campaign for its popular Polo and Vento (Polo saloon) models. The pair were mildly refreshed a few months ago, and this campaign highlights some of the gadget-led revisions that appear on the small hatchback and its saloon counterpart. These 45-second TV commercials highlights the new Bluetooth connection both 2013 models receive, and is done with Volkswagen’s trademark sense of humour. The new advertising campaign strapline is ‘The Polo. Added features. Added value.’ (The same slogan applies to the Vento).
[Source: Indian Autos Blog]
