PoloDriver

Here’s the latest TV commercial in the global advertising campaign sales push for the new Polo. Marketed to the individual needs and aspirations in each market, this Volkswagen South Africa spot features that particular country’s new Polo marketing message, ‘Expect Big Things’. The big thing in this latest 60-second commercial is the fact that snow is falling in the middle of a heat wave in Cape Town. But of course, advertising being what it is, the snow just might not be real snow at all…

[Behind the scenes image courtesy of flxy]