Polo showcased in latest issue of Volkswagen Das interactive magazine
The fifth-generation Polo is showcased in the latest issue of Volkswagen interactive magazine, Das. The third issue of VW’s innovative online and digital platform publication, Das features a digital section on the latest Polo, and includes videos about its design and marketing, an animated ‘Polo Time Machine’ showing the five different generations since 1975, as well as clips showing the recent ‘Last Tango in Compton’ UK TV commercial and the Polo GTI drifting in the snow. There’s also a car configurator and links to Volkswagen’s Facebook ‘Fast Lane’ digital media advertising campaign. All slickly done (if a little slow at times), the magazine is primarily aimed at Apple iPad users, but a web-based version is also available here. As well as the Polo section, there are features on Race Touareg pilot Carlos Sainz, Volkswagen quality testing, Volkswagen news, Argentina in 3D, and the latest BlueMotion initiatives.
